Zomato, a popular food delivery and restaurant discovery platform, uses a variety of digital marketing tactics to promote their services and attract customers. Some examples include:

1. Search engine optimization (SEO): Zomato optimizes its website and content to rank higher in search engine results for relevant keywords.

2. Social media marketing: Zomato has a strong presence on social media platforms like Facebook, Instagram, and Twitter, where they share updates, promotions, and user-generated content to engage with customers.

3. Online advertising: Zomato runs online ads on platforms such as Google and social media platforms to reach a wider audience.

4. Influencer marketing: Zomato partners with popular food bloggers and social media influencers to create sponsored content and promote their services.

5. Email marketing: Zomato sends out regular email campaigns to their subscribers, promoting new features, discounts, and offers.

6. App store optimization: Zomato optimizes their app's metadata on the app stores to make it more discoverable.

7. Referral Marketing: Zomato has a referral program where customers can invite their friends and earn rewards.

Overall, Zomato's digital marketing strategy is designed to reach a wide audience, build brand awareness, and drive customer engagement and sales.