How to improve and lower your ACOS tips and tricks from the Experts

How to improve and lower your ACOS tips and tricks from the Experts
Start by determining your target ACoS by considering margins on each unit sold and what sales you need to make in order to be profitable. Keep in mind that successful ACoS levels vary for each advertiser.

If you would like to lower your ACoS to help meet your business goals while continuing to drive sales, try the following strategies:

1. Identify keywords with high ACoS in your Sponsored Products and Headlines Search Ads campaigns and lower your bids.
2. Increase your bids on high-performing keywords to help maximize your impressions.
3. Add negative keywords to your manual Sponsored Products campaigns to minimize irrelevant traffic to your ads, or to help ensure your ad isn't triggered for underperforming keywords.
4. For other underperforming keywords in your Sponsored Products and Headlines Search Ads campaigns, adjust the match types between broad, phrase, and exact match to manage the amount of traffic exposure your ad receives.
5. Convert broad-reaching automatic Sponsored Products campaigns into optimized manual campaigns.

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Advertising cost of sales (ACoS)

Regarding some advice on the optimization of manual campaigns, remember for a keyword to be relevant to your product it needs to have the same words that are included in the title, bullet points and product description. That way they will target your items

Your keywords (word combinations and phrases) are used to match your ads with search terms shoppers are using to find products. For Sponsored Products, Amazon matches your keywords to a customer's search terms to display ads for the products you list in your ad groups.

• Choose multiple keywords that are relevant to your product. The more relevant the keywords you select, the better chance you have of receiving ad impressions and clicks. (You don't pay for impressions, only clicks.) For example, if you're selling lights, use specific keywords such as "solar" and "outdoor" to avoid matching customer searches that include other kinds of lights.
• Group similar keywords together in ad groups. Create ad groups that follow similar themes around your products. For example, if you sell indoor and outdoor lights, create two ad groups: one that contains keywords for your outdoor lights and another that contains keywords for your indoor lights.

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