Execution

Digital Development (Website, Social)  
eCommerce Platform Optimization
Marketing Campaign Management

 

Every campaign needs to be executed as planned, with some room for adjusting the drive as required. Every movement needs to have a digital foundation and compelling ads. The digital foundation is the collection of photographs and videos and the wide variety of images created for the campaign; the more ideas the better prepared the campaign is. Compelling ads also need to be started. Advertisements filled with emotion compel the targeted audience to become customers.

This is accomplished by using the following: 

  • Description: A keyword-rich description of the product needs to be developed for catalogs and general illumination. This description needs to lay out the basics of the product without going too much into detail.
  • Product Name: The product's name needs to be framed that works well for the product. This name needs to stand out while at the same time allowing for current sensitivities so that the product does not become a PR liability. 
  • Bullets (Key Product Features): Customers must adequately delineate the product features that drive conversions. These must cover why the product is vital to customers, such as what problems it solves and how it is different from similar products. 
  • Vital Product Info: This can take various forms, but the physical dimensions, weight, and other physical information must be mentioned, as well as what it is made of. While you can be somewhat vague to protect proprietary secrets, known allergens must be disclosed.
  • A+ Content: All excellent materials created for the product need to be disbursed somehow to help the campaign.
  • Backend Search Term Keywords Basic: A list of essential keywords needs to be developed to help potential customers find them.
  • Backend Search Term Keywords Advanced: A list of keywords more keyed to industry experts needs to be developed so that the experts can better review it.
  • Keyword Research (Helium 10): How the keywords work must be determined as well, as We must develop a list of more effective keywords to keep marketing effective.
  • Competitive Product Analysis: How the product compares to similar products needs to be assessed, significantly how better the client's product is. This can compare how much more effective it is and which additional problems it solves, why customers like it better, and its relative cost.


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