Owned brand / Case study
Shuffle Club Co
Premium themed playing cards, built from zero into a multi-channel consumer brand.
$500K+Revenue in under 12 months
2000+Product listings, up from zero
50Hero deck products launched
500+Retail stores
The challenge
A crowded category, no audience.
Premium playing cards are a crowded space. We started with a design point of view and zero existing customers.
The approach
Own every channel.
Themed premium designs, optimized Amazon listings and A+ content, Faire wholesale for independent retail, Shopify, and distributor partnerships for reach.
The result
A playbook we now run for others.
From zero to $500K+ in revenue in under 12 months, on shelves in 500+ stores, with a Target partnership and a VIP giveaway alongside adidas.
Partnerships and placements
Partnered with Target
VIP giveaway in collaboration with adidas
Carried in Omni Hotels & Resorts
Carried in Ritz-Carlton hotels
Where Shuffle Club Co shows up.
Partnered with Target
VIP giveaway in collaboration with adidas
Carried in Omni Hotels & Resorts
Carried in Ritz-Carlton hotelsReady to grow, or ready to sell?
Talk to us about a Growth Partnership or about selling your brand. We'll tell you honestly whether it's a fit.
No pitch. No pressure.