The salary for a digital marketing analyst can vary depending on a number of factors, including location, industry, and the specific company they work for. According to Glassdoor, the average base salary for a digital marketing analyst in the United States is around $60,000 per year. However, some digital marketing analysts can earn significantly more or less than this, with salaries ranging from around $40,000 to over $100,000 per year.
Additionally, factors such as education level, experience, and skills can also affect a digital marketing analyst's salary. For example, those with a master's degree or a higher level of experience in the field may earn a higher salary than those with a bachelor's degree or less experience.
Experience and skill level also play a role, experts in SEM, SEO, web analytics, social media marketing, and email marketing are expected to have higher paying positions. Other skills like programming, Data visualization, A/B testing, have a positive impact in the job's salary.
It is also important to note that salary can also vary depending on the industry. Digital marketing analysts working in the technology or finance industries, for example, may earn a higher salary than those working in a smaller industry such as retail.
Keep in mind, it is always good to keep an eye on the job market trends and compare offers when looking for a job, in order to have a sense of the salary expectations on the field.