Digital marketing refers to the use of digital channels such as search engines, social media, email, and websites to connect with customers and promote products or services. Digital marketing techniques include search engine optimization (SEO), content marketing, influencer marketing, email marketing, social media marketing, and pay-per-click advertising (PPC).

Analytics is the systematic computational analysis of data or statistics. In the context of digital marketing, analytics can be used to track the effectiveness of marketing campaigns and optimize them for better performance. This might include analyzing website traffic, tracking conversions, or studying customer behavior. By using analytics, businesses can make informed decisions about their marketing strategies and allocate resources more effectively.