Digital marketing refers to the use of digital channels to promote or market products and services to consumers and businesses. Some examples of digital marketing channels include:
- Social media
- Search engines
- Mobile apps
Social media refers to websites and apps that enable users to create and share content or participate in social networking. Some examples of social media platforms include:
Digital marketing and social media are often used together to reach and engage with consumers. For example, a business might use social media to promote its brand and interact with customers, and use email marketing to send promotional messages to a list of subscribers.