A digital marketing bachelor's degree is a type of undergraduate degree program that focuses on teaching students the skills and strategies needed to effectively promote products and services using digital channels. This might include courses in areas such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and digital advertising.

The curriculum for a digital marketing bachelor's degree program can vary depending on the school, but it generally includes a combination of marketing, business, and technology courses. Students typically take classes in subjects such as market research, consumer behavior, brand management, and digital analytics, as well as courses in web design, e-commerce, and digital media. In addition to classroom instruction, many programs also include hands-on experience through internships or projects where students can apply what they've learned in real-world settings.

Earning a digital marketing bachelor's degree can open the door to a wide range of career opportunities, including positions in digital marketing, advertising, public relations, e-commerce, and web design. It can also provide a strong foundation for pursuing a graduate degree in a related field such as an MBA with a marketing concentration.

It's also worth noting that, depending on the school, these degrees can be called as "digital marketing and advertising", "digital media marketing", "E-marketing" and more.

If you are interested in pursuing a digital marketing bachelor's degree, you should look into different programs offered by universities and colleges, and compare their curriculum, faculty, and networking opportunities to find the one that aligns best with your goals and preferences.