There are many benefits to digital marketing, including:

1. Cost effectiveness: Digital marketing is often much less expensive than traditional marketing methods, such as print advertising and television commercials. Additionally, the ability to target specific demographics and track the effectiveness of campaigns in real-time means that businesses can get the most bang for their buck.

2. Measurable results: With digital marketing, it's easy to track and measure the success of campaigns. This allows businesses to see which strategies are working and which are not, and to make adjustments as necessary.

3. Reach: Digital marketing allows businesses to reach a global audience with relative ease. Platforms like social media and email marketing allow for targeted advertising and personalization, which can help to improve conversion rates.

4. Engagement: Digital marketing provides many opportunities for engaging with customers and building relationships. Social media, for example, allows businesses to interact with their customers, respond to feedback, and gather data on their preferences.

5. Flexibility: Digital marketing is very flexible, and can be easily adapted to the needs of a particular business or target audience. Additionally, digital marketing campaigns can be scaled up or down as needed, making it easy to match marketing efforts with business goals.

6. Real-time Data Analysis: The digital marketing channel allows you to have an instant understanding of how your campaign is performing, so you can optimize it in real-time.

7. Better ROI: With the ability to track the success of each campaign, and adjust your strategy as needed, digital marketing can deliver a higher return on investment (ROI) than traditional marketing methods.

8. SEO benefits: SEO is the practice of improving your website's visibility in search engine results pages (SERPs) for relevant keywords. By using techniques like keyword research, on-page optimization, and link building, businesses can improve their search engine rankings and drive more traffic to their website.

Overall digital marketing is a cost effective way to reach a global audience and track the success of your efforts, which can lead to better ROI and improved business results.