Digital marketing can be categorized into.
There are many ways to categorize digital marketing, but here are some common categories:
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Search Engine Optimization (SEO): This involves optimizing your website and its content to rank higher in search engine results pages (SERPs) for specific keywords.
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Pay-Per-Click (PPC) Advertising: This involves placing ads on search engines or other websites and paying a fee each time one of your ads is clicked.
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Social Media Marketing: This involves using social media platforms (such as Facebook, Instagram, and Twitter) to promote your brand, products, or services.
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Email Marketing: This involves sending marketing messages to a list of subscribers via email.
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Content Marketing: This involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
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Influencer Marketing: This involves partnering with influencers (people with large followings on social media) to promote your products or services to their followers.
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Affiliate Marketing: This involves promoting other people's products or services and earning a commission for each sale made through your referral.
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Mobile Marketing: This involves using mobile devices and platforms to promote your products or services.
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Video Marketing: This involves using video to promote your products or services, or to entertain and engage your audience.
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Local SEO: This involves optimizing your online presence to rank higher in search engine results pages for specific local keywords.