Digital marketing refers to the practice of promoting products, services, or brands through electronic media, including the internet, social media, email, and mobile apps. This type of marketing allows for targeted and measurable campaigns, and enables companies to reach a wider audience at a lower cost than traditional marketing methods. Some common tactics used in digital marketing include search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, influencer marketing, and e-commerce.
Examples of digital marketing include:
- Creating and promoting content such as blog posts, videos, infographics and images on a website or social media platforms
- Running social media campaigns on platforms such as Facebook, Instagram, and Twitter
- Running pay-per-click (PPC) advertising on Google and other search engines
- Creating and sending email marketing campaigns
- Utilizing affiliate marketing programs
- Using web analytics to measure the success of digital marketing campaigns.