Digital marketing encompasses a wide variety of tactics and techniques that can be used to reach consumers through digital channels. Some essential elements of a digital marketing strategy include:

1. Website: A well-designed, user-friendly website is essential for any business looking to establish a digital presence. Your website should be optimized for search engines and provide valuable information to visitors.

2. Search Engine Optimization (SEO): SEO is the process of improving the visibility and ranking of your website on search engines such as Google, Bing, and Yahoo. This can be done through a variety of tactics, such as creating high-quality content, building backlinks, and optimizing meta tags and descriptions.

3. Content Marketing: Content marketing is the practice of creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. This can include blog posts, infographics, e-books, videos, and more.

4. Email Marketing: Email marketing allows you to directly communicate with your target audience through their inbox. This can be done through a variety of tactics, such as newsletter campaigns, promotional emails, and automated email sequences.

5. Social Media Marketing: Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn can be used to reach a wide audience and build brand awareness. Social media marketing can include tactics such as creating social media profiles, sharing content, running social media ads, and engaging with followers.

6. Pay-Per-Click (PPC) Advertising: PPC advertising is a way to reach a target audience through platforms such as Google Ads and Bing Ads. You only pay when someone clicks on your ad. This can be a quick way to drive traffic to your website.

7. Analytics: It's important to measure the success of your digital marketing efforts by setting goals, tracking data and analyzing the results. This will help you identify which tactics are working and which need to be adjusted, allowing you to continually improve your strategy.

That's is a general over view of digital marketing, different tactics and techniques can be used depending on the specific goals of your business and the needs of your target audience.