Digital marketing refers to the practice of promoting products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. Some common digital marketing channels include:

1. Websites: Your business website is a key component of your digital marketing strategy.

2. Search engine optimization (SEO): SEO involves optimizing your website to rank higher in search engine results for relevant keywords.

3. Pay-per-click (PPC) advertising: PPC ads are a way to get your website to the top of search engine results pages by paying a fee each time someone clicks on your ad.

4. Social media marketing: Social media platforms like Facebook, Twitter, and Instagram can be used to promote your business and connect with customers.

5. Email marketing: Email newsletters and targeted email campaigns can help you stay in touch with your customers and encourage them to make purchases.

6. Content marketing: Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

7. Influencer marketing: Influencer marketing involves working with social media influencers to promote your brand and reach a larger audience.

Digital marketing is an effective way to reach and engage with customers online. If you are new to digital marketing, it's important to familiarize yourself with the various channels and strategies available, and to think carefully about how they can be used to support your business goals.