Digital marketing refers to the promotion of products, services, or brands using digital technologies such as search engines, social media, email, and websites. It can include a variety of tactics, such as search engine optimization (SEO), content marketing, influencer marketing, and paid advertising (e.g. pay-per-click ads on search engines or social media platforms). One of the key benefits of digital marketing is that it allows companies to reach a large audience at a relatively low cost.
Here are some key concepts and tactics in digital marketing:
Search engine optimization (SEO): This refers to the practice of improving the ranking of a website on search engine results pages (SERPs) by making changes to the website's content and structure.
Content marketing: This refers to the creation and distribution of valuable, relevant, and consistent content to attract and engage a clearly defined audience, ultimately to drive profitable customer action.
Email Marketing : Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Paid Advertising : Paid advertising, also known as pay-per-click advertising or PPC, is a way to get your website to the top of search engine results pages by paying for it. This includes paid ads on search engines like Google and Bing, as well as on social media platforms like Facebook and Instagram.
Influencer marketing: This is a type of marketing in which brands work with social media influencers to promote their products or services. The influencer's followers trust their recommendations, so they are more likely to make a purchase.
6.Social Media Marketing: The use of social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to promote a product or service.
- Mobile Marketing: Mobile marketing is the practice of promoting a product or service on a mobile device, such as a smartphone or tablet.
Digital marketing is constantly evolving and there are many more ways than the above to reach and connect with customers online, these are just some of the most common tactics.