Digital marketing is a great way for small businesses to reach their target audience and promote their products or services. Here are a few strategies that small businesses can use to get started with digital marketing:

1. Create a website: A website is a great way to establish your brand online and give customers a place to learn more about your business.

2. Use social media: Social media platforms like Facebook, Twitter, and Instagram can help you connect with your customers and build a community around your business.

3. Email marketing: Email marketing can be a effective way to stay in touch with your customers and promote your business.

4. Pay-per-click (PPC) advertising: PPC advertising involves placing ads on search engine results pages or on other websites. When a user clicks on your ad, you pay a fee.

5. Search engine optimization (SEO): SEO involves optimizing your website and its content to rank higher in search engine results pages for specific keywords. This can help you attract more qualified visitors to your site.

Overall, the key to successful digital marketing is to find the right mix of strategies that work for your business and to constantly test and optimize your campaigns.