Google offers several digital marketing certifications through its Google Ads and Google Analytics platforms. These certifications demonstrate a professional level of proficiency in using Google's advertising and analytics tools. Some of the certifications available include:
- Google Ads Search Certification
- Google Ads Display Certification
- Google Ads Video Certification
- Google Ads Shopping Certification
- Google Analytics Individual Qualification (IQ)
To obtain a certification, one must pass a corresponding exam. The exam is usually a multiple-choice or a task-based exam, which test knowledge in using Google's tools, metrics and best practices. These certifications are valid for a period of one year and can be renewed by passing the certification exam again.