Digital marketing refers to the practice of promoting products, services, or brands using digital channels such as search engines, social media, email, and websites. A digital marketing group or team would typically be responsible for creating and executing digital marketing campaigns, analyzing data to understand the effectiveness of campaigns, and adjusting strategies as needed. They may specialize in one or more areas of digital marketing, such as search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, or social media marketing.