Digital marketing is the process of promoting products or services using digital channels, such as search engines, social media, email, and websites. Companies that are looking to hire digital marketers typically look for candidates with experience in areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and email marketing. In addition to digital marketing skills, employers may also look for candidates with experience in data analysis, web development, and project management. To increase your chances of being hired for a digital marketing role, it's a good idea to have a strong understanding of various digital marketing tools, such as Google Analytics and AdWords, as well as a strong portfolio that showcases your work and results.