The hourly rate for digital marketing services can vary widely depending on several factors, including the agency or freelancer's experience, location, and the scope of the project. According to a survey by Upwork, the average hourly rate for digital marketing in the US is around $50, but rates can range from as low as $20 to as high as $150 or more. It's also important to note that the hourly rate for a digital marketing professional can be different from the hourly rate for a digital marketing agency.