digital advertising, online marketing, or internet marketing. It is the practice of promoting products or services using digital technologies, such as the Internet, social media, mobile apps, and other digital channels. Digital marketing allows businesses to reach and engage with consumers where they spend most of their time: online. It helps businesses to connect with their customers, increase brand awareness, and drive sales. Some common tactics used in digital marketing include search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click advertising (PPC), and affiliate marketing.