digital marketing is a broad term that refers to the use of digital channels and technologies to promote and sell products or services. It includes a range of tactics and strategies, such as email marketing, social media marketing, content marketing, search engine optimization (SEO), and more. The goal of digital marketing is to reach and engage with customers through the internet and other digital channels, and to drive sales and other desired actions. Digital marketing allows companies to reach a larger audience than traditional marketing methods, and to target specific segments of that audience more effectively.