A digital marketing job typically involves creating and implementing strategies to promote a company or organization through various digital channels such as search engines, social media, email, and websites. This can include tasks such as:
- Developing and managing digital marketing campaigns
- Utilizing a variety of techniques such as SEO, PPC, and email marketing
- Managing and maintaining the organization's website
- Measuring and reporting on the success of digital marketing efforts
- Keeping up-to-date with the latest digital marketing trends and technologies
- Collaborating with internal teams and external agencies to execute marketing initiatives
Depending on the organization, a digital marketing professional may specialize in one particular area, such as social media marketing or email marketing, or may have a more general focus, overseeing all digital marketing efforts. The job could be in house or freelance and entry level or experienced.