Some examples of KPIs (Key Performance Indicators) in digital marketing include:

1. Website traffic: This measures the number of visitors to a website. It can be broken down further into metrics like unique visitors, bounce rate, and pages per session.

2. Lead generation: This measures the number of leads generated through forms on a website or landing page.

3. Conversion rate: This measures the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.

4. Return on investment (ROI): This measures the return on investment for a specific campaign or marketing channel.

5. Cost per acquisition (CPA): This measures the cost of acquiring a new customer or lead through a specific marketing channel.

6. Click-through rate (CTR): This measures the number of clicks on a specific link or call to action (CTA) divided by the number of impressions (or views) it received.

7. Social media engagement: This measures engagement on social media platforms such as likes, shares, and comments on posts.

8. Brand awareness: This measures the visibility and familiarity of a brand among its target audience.

These are some of the common examples. But it depends on the company and the goals they have set.