Digital marketing kpis.
There are many different metrics that can be used to measure the performance of a digital marketing campaign. Some common key performance indicators (KPIs) include:
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Traffic: The number of visitors to a website or landing page.
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Conversion rate: The percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
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Bounce rate: The percentage of website visitors who leave a website after only viewing one page.
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Average time on site: The average amount of time a visitor spends on a website.
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Cost per conversion: The amount of money spent on a marketing campaign divided by the number of conversions.
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Return on investment (ROI): The amount of revenue generated by a marketing campaign divided by the cost of the campaign.
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Cost per click (CPC): The amount of money spent on a marketing campaign divided by the number of clicks.
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Click-through rate (CTR): The percentage of people who click on a link out of the total number of people who see it.
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Engagement rate: The number of people who engage with a piece of content on social media.
These are general purpose examples, specific business could have their own specific metrics.