Digital marketing kpis.

There are many different metrics that can be used to measure the performance of a digital marketing campaign. Some common key performance indicators (KPIs) include:

  1. Traffic: The number of visitors to a website or landing page.

  2. Conversion rate: The percentage of website visitors who take a desired action, such as making a purchase or filling out a form.

  3. Bounce rate: The percentage of website visitors who leave a website after only viewing one page.

  4. Average time on site: The average amount of time a visitor spends on a website.

  5. Cost per conversion: The amount of money spent on a marketing campaign divided by the number of conversions.

  6. Return on investment (ROI): The amount of revenue generated by a marketing campaign divided by the cost of the campaign.

  7. Cost per click (CPC): The amount of money spent on a marketing campaign divided by the number of clicks.

  8. Click-through rate (CTR): The percentage of people who click on a link out of the total number of people who see it.

  9. Engagement rate: The number of people who engage with a piece of content on social media.

These are general purpose examples, specific business could have their own specific metrics.


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