Digital marketing major.
A digital marketing major is a program of study that focuses on the use of digital technologies to promote products or services. The major typically covers topics such as search engine optimization (SEO), social media marketing, email marketing, content marketing, analytics and data analysis, e-commerce, mobile marketing, and web design. Graduates of digital marketing programs may work in a variety of roles, such as digital marketing specialists, e-commerce managers, digital marketing coordinators, and social media managers.