Digital marketing is the use of digital channels to promote or market products and services to consumers and businesses. This includes tactics such as social media marketing, email marketing, search engine marketing, and mobile app marketing.

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. In this model, the affiliate promotes products or services on their own website or social media channels, and earns a commission for each sale or lead that they generate.