Digital marketing refers to the practice of promoting and selling products or services using digital technologies. It includes a range of tactics and techniques, such as email marketing, social media marketing, search engine optimization (SEO), and more. It is a way of marketing that uses the internet and online-based digital technologies to reach and engage with customers.
Marketing, on the other hand, is the overall process of promoting and selling products or services. It includes a range of activities, including market research, product development, branding, advertising, and customer service. Marketing can be done both online and offline, and it involves identifying and understanding the needs and wants of customers, and developing strategies to meet those needs.