Digital marketing is a broad term that refers to the use of electronic devices (such as computers, tablets, smartphones, and other digital media and platforms) to market products and services. Digital marketing includes a wide range of activities, such as search engine optimization (SEO), content marketing, email marketing, social media marketing, and online advertising.

Social media marketing is a specific type of digital marketing that involves promoting a brand, products, or services using social media platforms. It involves creating and sharing content on social media platforms, as well as engaging with followers and potential customers. Some examples of social media platforms that can be used for social media marketing include Facebook, Instagram, Twitter, LinkedIn, and Pinterest.