To effectively engage in digital marketing, a company or organization typically needs a website, social media accounts, and a clear strategy for utilizing these tools to reach its target audience and achieve its marketing goals. Additionally, a variety of digital marketing tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content marketing, can be employed to boost visibility, generate leads, and drive sales. Other than that, analytics and tracking tool, a budget and team to execute the plan and manage the campaign.