The salary for a digital marketing specialist can vary depending on factors such as location, experience, and the specific company or industry. On average, a digital marketing specialist in the United States can expect to earn a salary in the range of $40,000 to $100,000 per year. Entry-level positions may start at around $40,000 to $50,000 per year, while more experienced specialists or those in management roles can earn upwards of $80,000 to $100,000 per year.