Digital marketing technology.
Digital marketing technology refers to the software and tools that are used to plan, execute, and measure the effectiveness of digital marketing campaigns. Examples of digital marketing technology include:
- Email marketing software
- Social media management software
- Content management systems
- Analytics and tracking tools
- Search engine optimization (SEO) tools
- Pay-per-click (PPC) advertising platforms
- Video editing software
- Marketing automation software
- A/B testing tools
- CRM
- E-commerce platform