Digital marketing terms.

Digital marketing refers to the promotion of products or services using digital channels, such as search engines, social media, email, and websites. Some common terms used in digital marketing include:

  1. SEO (Search Engine Optimization): The process of optimizing a website or its content to improve its visibility in search engine results pages.

  2. PPC (Pay-Per-Click): A type of digital advertising where the advertiser pays a fee each time their ad is clicked.

  3. CTA (Call-to-Action): A button or link that encourages a website visitor to take a specific action, such as signing up for a newsletter or making a purchase.

  4. CRM (Customer Relationship Management): A system or strategy used to manage interactions with current and potential customers.

  5. KPI (Key Performance Indicator): A metric used to measure the success of a digital marketing campaign.

  6. A/B Testing: An experiment where two or more versions of a webpage or email are shown to users at random, and statistical analysis is used to determine which version performs better.

  7. Analytics: The collection and analysis of data to understand website or campaign performance and make informed decisions.

  8. Influencer Marketing: A form of social media marketing where brands collaborate with popular social media personalities to reach a wider audience.

  9. Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience — with the goal of driving profitable customer action.

These are just a few of the many terms used in digital marketing.

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