Digital marketing refers to the promotion of products or services using digital channels, such as search engines, social media, email, and websites. Some common terms used in digital marketing include:
SEO (Search Engine Optimization): The process of optimizing a website or its content to improve its visibility in search engine results pages.
PPC (Pay-Per-Click): A type of digital advertising where the advertiser pays a fee each time their ad is clicked.
CTA (Call-to-Action): A button or link that encourages a website visitor to take a specific action, such as signing up for a newsletter or making a purchase.
CRM (Customer Relationship Management): A system or strategy used to manage interactions with current and potential customers.
KPI (Key Performance Indicator): A metric used to measure the success of a digital marketing campaign.
A/B Testing: An experiment where two or more versions of a webpage or email are shown to users at random, and statistical analysis is used to determine which version performs better.
Analytics: The collection and analysis of data to understand website or campaign performance and make informed decisions.
Influencer Marketing: A form of social media marketing where brands collaborate with popular social media personalities to reach a wider audience.
Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience — with the goal of driving profitable customer action.
These are just a few of the many terms used in digital marketing.