There are many ways to use digital marketing to enhance brand awareness. Some strategies you might consider include:

1. Social media marketing: Use social media platforms like Facebook, Instagram, and Twitter to connect with your target audience and build brand awareness.

2. Content marketing: Create and share valuable, relevant, and consistent content to attract and retain a clearly defined audience.

3. Email marketing: Use email marketing campaigns to stay in touch with your customers and promote your brand.

4. Search engine optimization (SEO): Optimize your website and its content so that it ranks highly in search engine results for relevant keywords, which can help increase brand awareness.

5. Influencer marketing: Partner with influencers in your industry to promote your brand to their followers.

6. Paid advertising: Use paid advertising on platforms like Google AdWords, Facebook Ads, and Instagram Ads to reach a larger audience and increase brand awareness.

7. Video marketing: Use video content to engage and inform your audience, and to promote your brand.

8. Public relations: Use public relations tactics like press releases, media relations, and events to get your brand in front of a larger audience.

It's important to find the right mix of tactics that work for your business and your audience, and to consistently provide value and build relationships with your customers.