Digital marketing and UX design are two different fields that can sometimes overlap, but they have distinct goals and focus on different aspects of the customer experience.
Digital marketing refers to the use of digital channels such as search engines, websites, social media, email, and mobile apps to promote products and services and reach customers. The goal of digital marketing is to attract and retain customers through effective marketing strategies.
UX design, on the other hand, focuses on the design and functionality of a product or service from the user's perspective. The goal of UX design is to create a seamless and intuitive experience for the user, with the aim of improving customer satisfaction and loyalty.
While both digital marketing and UX design can influence the customer experience, they approach this from different angles. Digital marketing is focused on promoting the product or service, while UX design is focused on creating a positive experience for the user while they are interacting with the product or service.