Digital marketing and social media marketing are similar in that they both involve using the internet to reach consumers. However, they have some key differences.
Digital marketing is a broad term that refers to all marketing efforts that use digital channels to reach consumers. This includes a wide range of tactics and strategies, such as email marketing, content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and more. Digital marketing is about reaching and engaging customers through online channels.
Social media marketing, on the other hand, is specifically about using social media platforms to connect with and market to consumers. This can involve creating and sharing content on social media, running social media advertising campaigns, and engaging with followers by responding to comments and messages.
In short, digital marketing encompasses a wide range of tactics and strategies, while social media marketing is focused on using social media platforms to connect with customers.