Digital marketing refers to the use of digital channels and technologies to promote and sell products or services. It includes a wide range of activities, such as search engine optimization (SEO), content marketing, social media marketing, email marketing, online advertising, and mobile marketing.

Traditional marketing refers to the use of more traditional channels and methods to promote and sell products or services. It includes activities such as print and television advertising, direct mail, trade shows, and billboards.

Digital marketing has become more popular in recent years due to the widespread use of the internet and the rise of social media. It offers a number of advantages over traditional marketing, including the ability to reach a global audience, lower costs, and higher conversion rates. However, traditional marketing can still be effective in certain situations, especially for businesses that are targeting a local market or have a specific target audience that may not be active online.