Digital marketing refers to the use of electronic media, such as the internet, social media, mobile apps, and other digital channels, to reach and engage customers. It encompasses a wide range of activities, including search engine optimization (SEO), content marketing, email marketing, social media marketing, and online advertising.
Content marketing, on the other hand, is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal of content marketing is to drive profitable customer action by building trust and establishing the company as a credible authority in its industry.
While both digital marketing and content marketing are important tools for reaching and engaging customers online, they have different goals and focus on different aspects of the customer journey. Digital marketing is focused on driving traffic to a website or increasing the visibility of a brand online, while content marketing is focused on building trust and relationships with customers through the creation and distribution of valuable content.