Digital marketing and digital advertising are related but distinct concepts. Digital marketing refers to the use of digital channels to promote and sell products or services, while digital advertising refers specifically to the use of online advertising to reach consumers. Digital advertising can be a part of a larger digital marketing campaign, but it is not the same thing as digital marketing.

Digital marketing encompasses a wide range of activities, including search engine optimization (SEO), content marketing, email marketing, social media marketing, and more. The goal of digital marketing is to reach and engage with customers through the use of digital channels.

Digital advertising, on the other hand, is focused specifically on using online advertising to reach consumers. This can include display ads, search ads, social media ads, and more. Digital advertising allows businesses to target specific audiences and measure the effectiveness of their advertising campaigns.

So, to sum it up, digital marketing is a broad term that refers to the use of digital channels to promote and sell products or services, while digital advertising is a specific form of digital marketing that involves the use of online advertising to reach consumers.