Artificial intelligence (AI) can be a powerful tool for digital marketers, as it allows them to analyze large amounts of data and make more informed decisions about their marketing strategies. Some specific ways that AI can be used in digital marketing include:

1. Personalization: AI can be used to tailor marketing messages and content to individual customers based on their past interactions with a company and their predicted interests.

2. Customer segmentation: AI can help identify different customer segments and create targeted marketing campaigns for each segment.

3. Predictive analytics: AI can analyze customer data and make predictions about future customer behavior, which can inform marketing strategies.

4. Content creation: AI can be used to generate personalized content, such as personalized emails or social media posts.

5. Advertising: AI can be used to optimize ad targeting and bid strategies to increase the effectiveness of digital advertising campaigns.

Overall, AI can help digital marketers save time and resources by automating certain tasks and providing them with valuable insights into their customers.