Digital marketing with no experience.

If you have no experience in digital marketing, a good place to start is by learning the basics of each digital marketing channel. Here are some things you can do to get started:

  1. Learn about search engine optimization (SEO): SEO is the practice of optimizing your website and its content to rank higher in search engine results pages (SERPs). You can learn about SEO through online resources, such as the Google Webmaster Central blog and Moz.

  2. Learn about pay-per-click (PPC) advertising: PPC is a form of advertising where you pay each time someone clicks on one of your ads. Google AdWords is a popular PPC platform, and you can learn about it through the Google AdWords Help Center and other online resources.

  3. Learn about social media marketing: Social media marketing involves promoting your business and building relationships with customers on social media platforms, such as Facebook, Twitter, and Instagram. You can learn about social media marketing through online resources, such as the Hootsuite Academy and the Sprout Social Academy.

  4. Learn about content marketing: Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. You can learn about content marketing through online resources, such as the Content Marketing Institute and the Copyblogger Content Marketing University.

  5. Consider taking a course or earning a certification: There are many online courses and certifications that can teach you the skills you need to start a career in digital marketing. Some options include the Google Analytics Academy, the HubSpot Content Marketing Certification, and the Hootsuite Social Marketing Certification.


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