When it comes to building your brand, it’s important to get the foundation right first. This will help bring cohesiveness to your customer journey and activate growth. Your brand foundation should be built on three key pillars:
1. Your purpose
2. Your values
3. Your story Once you have your foundation in place, you can then start to bring your brand to life through your visuals, voice and messaging. But before you get to that stage, it’s important to make sure your foundation is strong. Let’s take a closer look at each of the three key pillars: Your purpose Your purpose is what drives your brand. It’s the reason behind why you do what you do. It’s what inspires you to get up every day and do what you do. And it should be the same for your customers.
Your purpose should be at the heart of everything you do. It should be reflected in your brand’s strategy, messaging and communications. And it should be something that your customers can really connect with. Your values Your values are what guide your decisions and actions. They are the principles that you live by as a brand. And they should be aligned with the values of your target audience.
Your values should be reflected in the way you do business. They should be evident in the way you treat your customers and employees. And they should be something that you are passionate about. Your story Your story is what makes you unique. It’s the experiences and journey that you’ve been on as a brand. And it’s something that your customers can relate to. Your story should be told in a way that is authentic and engaging. It should be something that your customers can connect with on an emotional level. And it should be something that sets you apart from your competitors. Once you have your foundation in place, you can then start to bring your brand to life.
This is where you can really start to make an impact and connect with your target audience. Your visuals, voice and messaging should all be aligned with your purpose, values and story. They should be reflective of what your brand stands for. And they should be something that your customers can really connect with. Get your brand foundation right first and you’ll be well on your way to activating growth and driving success.