Digital marketing has changed significantly over the years, with new technologies and platforms constantly emerging. Some of the major ways in which digital marketing has evolved include:

1. Increased use of mobile devices: With the rise of smartphones, more and more people are using mobile devices to access the internet. This has led to a shift towards mobile-responsive design and the development of mobile-specific marketing strategies.

2. Greater emphasis on social media: Social media platforms have become an important part of many companies' digital marketing efforts. These platforms allow businesses to connect with customers and build brand awareness in a more personal and interactive way.

3. Rise of video content: Video has become increasingly popular as a marketing tool, with platforms like YouTube and social media sites making it easy for businesses to share video content with a wide audience.

4. Personalization: Marketing technologies have advanced to the point where it is now possible to deliver highly personalized experiences to customers. This can include personalized email campaigns, targeted ads, and personalized product recommendations.

5. Increased use of artificial intelligence: Artificial intelligence (AI) is being used in a variety of ways in digital marketing, including chatbots, personalized product recommendations, and targeted advertising.

6. Changes in consumer behavior: The way that consumers research and make purchasing decisions has changed with the rise of the internet. Digital marketing strategies need to take into account these changes in consumer behavior.