Digital marketing refers to the use of the internet and digital technologies to promote and grow a business. It includes a wide range of activities and tactics such as search engine optimization (SEO), content marketing, social media marketing, email marketing, and more.

One of the main benefits of digital marketing is that it allows businesses to reach a wider audience at a lower cost than traditional marketing methods. For example, a small business can use social media to reach customers around the world at no cost other than the time it takes to create and post content.

Digital marketing also allows businesses to target specific groups of customers more effectively. For example, you can use Google Ads to target customers based on specific keywords they use in their search queries or on their demographic characteristics.

Another benefit of digital marketing is that it enables businesses to track and measure the effectiveness of their marketing efforts in real-time. This allows businesses to make data-driven decisions about their marketing strategies and allocate their resources more efficiently.

Overall, digital marketing can help businesses grow by increasing brand awareness, generating leads and sales, and building customer loyalty.