Digital marketing is changing the way businesses reach and interact with customers. With the proliferation of the internet and mobile devices, businesses now have access to a variety of digital channels through which they can reach and engage with customers. Some of the key ways in which digital marketing is changing business include:

1. Online Presence: Digital marketing has made it easier for businesses to establish an online presence. With a website and social media accounts, businesses can reach a wider audience and engage with customers in real-time.

2. Personalization: Digital marketing allows businesses to personalize their marketing efforts, using data and insights to deliver personalized content and messaging to their customers.

3. Measurable Results: Digital marketing provides a wealth of data and analytics that allow businesses to measure the effectiveness of their marketing efforts. This allows businesses to optimize their marketing strategy and allocate resources more effectively.

4. Customer Engagement: Digital marketing allows businesses to engage with customers in real-time, through channels like social media and messaging apps. This enables businesses to build stronger relationships with their customers and provide better customer service.

Overall, digital marketing is changing the way businesses reach and interact with customers, and it has become an essential part of any successful marketing strategy.