Here are some steps you can follow to create an effective digital marketing strategy:

1. Identify your target audience: Who do you want to reach with your digital marketing efforts? Understanding your target audience will help you create content that resonates with them.

2. Set specific, measurable, achievable, relevant, and time-bound (SMART) goals: What do you want to achieve with your digital marketing? Setting SMART goals will help you stay on track and measure your progress.

3. Research your competition: What are other companies in your industry doing to reach their audience online? Understanding your competition will help you tailor your digital marketing efforts to stand out from the competition.

4. Determine your budget: How much are you willing to spend on your digital marketing efforts? Having a clear budget in mind will help you prioritize your efforts and allocate your resources effectively.

5. Create a content marketing plan: What types of content will you create and share to reach your audience? A content marketing plan will help you stay organized and ensure that your content is consistent and aligned with your goals.

6. Choose the right channels: Which digital channels will you use to reach your audience? Some options may include social media, email marketing, your company website, and online advertising.

7. Implement and track your efforts: Put your plan into action and track your progress. Use analytics tools to understand what's working and what's not, and adjust your strategy as needed.

Remember, your digital marketing strategy should be flexible and adaptable. As you implement and track your efforts, be sure to adjust your strategy as needed to achieve your goals.