Creating compelling content for your digital ads can be a challenge, but there are a few key things you can do to make your ads more effective:

1. Know your audience: It's important to understand who you are trying to reach with your ad. What are their interests, values, and needs? This will help you create content that resonates with them.

2. Make it relevant: Your ad content should be relevant to your audience and the product or service you are promoting.

3. Use strong headlines: A good headline is crucial for grabbing attention and getting people to read your ad. Make it catchy and to the point.

4. Use strong visuals: People are drawn to visually appealing content, so make sure to use high-quality images and graphics in your ad.

5. Keep it concise: With so much information available online, people have short attention spans. Keep your ad content concise and to the point.

6. Include a call to action: Your ad should include a clear call to action, such as "click here" or "buy now," to encourage people to take the next step.

7. Test and optimize: It's important to regularly test and optimize your ad content to see what works and what doesn't. This can help you improve your ad's performance over time.