How to understand digital marketing.

Digital marketing is a broad term that refers to the practice of promoting products, services, or brands using digital technologies. It includes a range of marketing activities that use the internet, social media, mobile apps, and other digital channels to reach consumers. Some common examples of digital marketing include:

  1. Search engine optimization (SEO): This involves optimizing a website or app to rank higher in search engine results, making it more visible to potential customers.

  2. Pay-per-click (PPC) advertising: This involves placing ads on search engine results pages or other websites and paying a fee each time someone clicks on the ad.

  3. Social media marketing: This involves using social media platforms to promote products or services and engage with customers.

  4. Email marketing: This involves sending marketing messages to a list of email subscribers.

  5. Mobile marketing: This involves using mobile apps, SMS, and other mobile channels to reach customers.

To understand digital marketing, it's important to have a basic understanding of how these different tactics work and how they can be used to reach and engage with customers. It can also be helpful to have a solid understanding of data analysis, as many digital marketing efforts involve collecting and analyzing data to understand consumer behavior and optimize marketing efforts.

Let's Get Started.

Bring your brand vision to life by completing our project intake form.

Start a project