Content marketing is a strategy that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The ultimate goal of content marketing is to drive profitable customer action. Here are a few steps you can follow to use content marketing to boost brand awareness:

1. Define your target audience: Clearly define who you are trying to reach with your content. Understanding your target audience will help you create content that resonates with them and addresses their needs and interests.

2. Develop a content marketing plan: Determine what types of content you will create and how you will distribute it. This can include blog posts, social media posts, ebooks, infographics, and more.

3. Create high-quality content: Focus on creating valuable, informative, and engaging content that will attract and retain your target audience.

4. Promote your content: Use social media, email marketing, and other tactics to promote your content and drive traffic to your website.

5. Measure and analyze your results: Use tools such as Google Analytics to track the success of your content marketing efforts and identify areas for improvement.

By following these steps, you can effectively use content marketing to boost brand awareness and drive profitable customer action.