Video marketing can be a very effective way to promote your business. Here are a few ways it can help:

1. Increase brand awareness: Video marketing can help increase awareness of your brand and products, especially if you use social media platforms to share your videos.

2. Improve conversion rates: Adding a video to your website can increase the likelihood that a visitor will take a desired action, such as making a purchase or filling out a form.

3. Enhance customer engagement: Video content can be a more engaging and interactive way to connect with your audience and provide them with valuable information.

4. Boost search engine rankings: Websites with video tend to have higher search engine rankings, which can drive more traffic to your site.

5. Increase customer understanding: Videos can be an effective way to explain complex ideas or products, helping customers understand how they can benefit from what you have to offer.

Overall, video marketing can be a powerful tool for promoting your business and reaching new customers.