There are several trends in digital marketing that are currently gaining popularity:

1. Personalization: Personalization is all about targeting the right people, with the right message, at the right time. This can be achieved through the use of data and machine learning algorithms that allow businesses to understand their customers better and deliver personalized experiences.

2. Artificial intelligence (AI) and machine learning: AI and machine learning are being increasingly used in digital marketing to automate tasks, optimize ad campaigns, and personalize experiences.

3. Video marketing: Video is an effective way to capture attention and convey information. As a result, video marketing has become an important trend in digital marketing.

4. Influencer marketing: Influencer marketing involves partnering with social media influencers who have a large following to promote your product or service.

5. Interactive content: Interactive content, such as quizzes, polls, and surveys, can help businesses engage their audience and gather valuable data about their customers.

6. Voice search optimization: With the increasing popularity of voice assistants like Amazon's Alexa and Google's Assistant, optimizing for voice search has become an important trend in digital marketing.

7. Social media advertising: Social media platforms offer a variety of targeting options and ad formats, making them an effective way to reach a specific audience.

8. Customer experience (CX) optimization: Focusing on improving the customer experience is crucial for businesses to retain customers and attract new ones. This can be achieved through the use of customer feedback, data analysis, and the implementation of CX improvement strategies.